“We’re like bugs in amber, completely trapped in the web of our own data.”
— Roger Kay, Bloomberg, August 5, 2016, on IDI, a data-fusion company that has built a profile on every American adult.
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Roger L. Kay, Founder and President
Roger L. Kay founded Endpoint Technologies Associates, Inc., an independent technology market intelligence company, in 2005. Previously, he was a vice president at IDC, covering desktop and mobile computers. Before that, he ran his own research and analysis firm, directed operations for a developer of multilingual text processing software, ran a technology analysis and publishing practice for a consulting company, managed international accounts for a data communications equipment manufacturer, and did new product development for a computerized trading network. He has published in a variety of forums and been quoted in a number of publications and other media outlets. Mr. Kay received a B.F.A. from Bennington College and an MBA from the University of Chicago Graduate School of Business. He is multilingual, world-traveled, and has bicycled over the Alps. He now lives in Massachusetts with his wife and two children.