Frequent Media Appearances

Endpoint Technologies Associates articulates and delivers a unified vision of your company and products to the media, Wall Street, and potential customers.

Through the high media visibility of its founder and principal, Roger L. Kay, the firm helps clients optimize their market positioning.

Specific services include:

• Expert advice and counsel on the full market cycle
• Research, analysis, go-to-market, and measurement
• Long-range planning and market perspective
• Bulletproofing, trusted sounding board
• Message tuning, spin management, press release support
• Competitive assessment
• Modeling and forecasting
• High quality writing services

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“[The main purpose was to] … cash out the insiders.”

 — Roger Kay, CNBC, 9/8/2014, on Alibaba’s IPO

Roger L. Kay, Founder and President

Roger L. Kay founded Endpoint Technologies Associates, Inc., an independent technology market intelligence company, in 2005. Previously, he was a vice president at IDC, covering desktop and mobile computers. Before that, he ran his own research and analysis firm, directed operations for a developer of multilingual text processing software, ran a technology analysis and publishing practice for a consulting company, managed international accounts for a data communications equipment manufacturer, and did new product development for a computerized trading network. He has published in a variety of forums and been quoted in a number of publications and other media outlets. Mr. Kay received a B.F.A. from Bennington College and an MBA from the University of Chicago Graduate School of Business. He is multilingual, world-traveled, and has bicycled over the Alps. He now lives in Massachusetts with his wife and two children.