We’re like bugs in amber, completely trapped in the web of our own data.

 — Roger Kay, Bloomberg, August 5, 2016, on IDI, a data-fusion company that has built a profile on every American adult.


Roger L. Kay, Founder and President

Picture of Roger KayRoger L. Kay founded Endpoint Technologies Associates, Inc., an independent technology market intelligence company, in 2005. Previously, he was a vice president at IDC, covering desktop and mobile computers. Before that, he ran his own research and analysis firm, directed operations for a developer of multilingual text processing software, ran a technology analysis and publishing practice for a consulting company, managed international accounts for a data communications equipment manufacturer, and did new product development for a computerized trading network. He has published in a variety of forums and been quoted in a number of publications and other media outlets. Mr. Kay received a B.F.A. from Bennington College and an MBA from the University of Chicago Graduate School of Business. He is multilingual, world-traveled, and has bicycled over the Alps. He now lives in Massachusetts with his wife and two children.